customer
Macao Investment Promotion Institute
describe
In recent years, with the continuous development of technology, the live-streaming e-commerce industry has ushered in new development opportunities, providing another option for enterprise and brand marketing. As the operator of "Information Network" for 2020-2021, Quanfang Digital Co., Ltd. keenly perceived the business opportunities it contained. At the Macau Portuguese-Speaking Countries Food Exhibition Center (commonly known as the "Glass House"), a "Product Live-streaming Marketing Training and Practice" course was held in a combined online and offline format. Mainland internet celebrity Ms. Zhuang Xiaoyan was invited to serve as the instructor, allowing "Information Network" customers to personally experience online live-streaming under her guidance. This helped "Information Network" customers gain a deeper understanding of live-streaming marketing strategies, enhance their business competitiveness through e-commerce skills, and explore new markets.