Macau is a hub for sporting events, hosting numerous large-scale competitions annually and integrating tourism and culture to help establish itself as a world-class tourism and leisure center. As an industry marketing expert, Quanfang Digital Limited developed comprehensive advertising strategies for Macau's sporting events, leveraging big data analytics to precisely target advertisements to the desired audience. Throughout the advertising campaign, data was continuously tracked, and the strategy was adjusted promptly based on feedback to maximize the communication impact.